Profile

Hello. My name is Lee Jay Robertson, and I am a multi-disciplinary graphic design currently based in Poole in the UK.

I have been studying various areas of design including Visual Communication and Multimedia Design on a BA (Hons) Graphic Design course, at the Art Institute at Bournemouth and will be graduating in June 2009.

Philosophy

A few guiding principles strongly influence my creativity endeavour in every aspect as a graphic designer.

I strive for simplicity of values and functions in creativity and aesthetic success. I value and push for truthfulness, personality and substance in design. And above all, I pursue design as a tool to contribute myself as part of the species for the better of the surrounding in which I live and share.

Competency

As a cursory view of peers’ acknowledgment, my strengths lie in illustration, typography, composition and conceptualisation. I have the technical proficiency and design knowledge for screen design in connection to print and other mediums, as well as touching on interactive design. My design portfolio is strong in illustration, identity, concept ideation and communication.

Yardstick

I feel that Stefan Sagmeister’s “To touch someone’s heart with design’, as simple as it may sound, I feel it is a honest a worthy cause to pursue in life.